The Unseen Squeeze: Our Fight Against Inflation
Record-high inflation is hitting UK households hard, especially at the supermarket checkout. We believe it's time for a change, a movement by consumers, for consumers.
Inflation's Tightening Grip
Across the UK, families are facing unprecedented rises in the cost of living. Grocery bills, once manageable, are now a significant source of stress. Simply switching between one or two major supermarkets often isn't enough to make a real dent when prices are increasing across the board.
The reality is, complex supply chains and market dynamics mean supermarkets often pass on increased costs, and sometimes more, to the consumer. We have little say in these price hikes, feeling powerless as our budgets shrink.
ShopWisely was born from this frustration. We questioned: what if we could collectively leverage our buying power? What if we could connect more directly with suppliers or encourage local vendors to bid for our combined needs, cutting out some of the intermediary costs?
The Stark Reality: UK Inflation by Numbers
UK food price inflation hit a 45-year high of over 19% in March 2023.
(Source: ONS)
The average annual grocery bill was forecast to rise by £833 in 2023 compared to the previous year.
(Source: Kantar)
Staple items like pasta, bread, and milk have seen some of the steepest price increases.
(Source: Various reports)
This conceptual graph represents the general upward trend of food and non-alcoholic beverage prices. Actual data would show specific fluctuations and sharper increases in recent years.
Join the ShopWisely Movement
ShopWisely is more than an app; it's a community-driven initiative to empower consumers. By logging your shopping needs, you contribute to a collective voice that can attract better prices from local vendors and potentially even direct importers.
We are building this platform because we believe that together, we can challenge the status quo and make everyday essentials more affordable.