Privacy Policy

ShopWisely ("us", "we", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services (collectively, "Service").

We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018 (DPA).

We may collect information about you in a variety of ways. The information we may collect via the Service includes:

• Personal Data: Personally identifiable information, such as your name, email address, phone number, and postcode, that you voluntarily give to us when you register with the Service or when you choose to participate in various activities related to the Service, such as creating shopping lists or contacting us.
• Derivative Data: Information our servers automatically collect when you access the Service, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Service.
• Usage Data: Information about how you use the Service, such as the features you use, items you add to lists, and interactions with vendors (where applicable).

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Service to:

• Create and manage your account.
• Aggregate anonymized shopping list data to show collective demand to vendors.
• Email you regarding your account or order (if applicable).
• Enable user-to-user communications (if features are implemented).
• Monitor and analyze usage and trends to improve your experience with the Service.
• Notify you of updates to the Service.
• Respond to customer service requests.
• Comply with legal obligations.

We may share information we have collected about you in certain situations:

• With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.
• Aggregated Data with Vendors: We may share anonymized and aggregated shopping demand data with registered vendors to enable them to understand local needs and make competitive offers. No personally identifiable information is shared in this context without specific consent for a transaction.
• Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., hosting services, analytics).
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Depending on your location, you may have the following rights regarding your personal data:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise these rights, please contact us.

Our Service is not intended for use by children under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

If you have any questions about this Privacy Policy, please contact us through our Contact Us page.